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How To Advertise Your Santa Rosa Rental Property - Article Banner

The success of your Santa Rosa rental property depends on your ability to advertise it to attract and retain residents. No matter how good your property is, you must market it properly to the right audience for it to become an excellent investment. Simply putting up ‘For Rent’ sign boards or using a referral program is not enough to attract quality residents. You may have to go beyond traditional marketing and put extra effort into setting your listing apart.

As experienced property managers, we present a few practical tips to advertise your Santa Rosa rental property. 

1. Create A Great Rental Listing

The first step in advertising your unit is putting up a rental listing that highlights the good features of your property and tells renters what they want to know. You can include a catchy and informative title, a brief description of the unit, and some good-quality photographs that will sell your unit to your residents. Ensure that you outline your property details and features like the number of rooms, square footage, included utilities, amenities, yard, storage space, and additional offerings.

2. Determine The Right Rent Price

Rental prices are a significant factor in advertising your unit. You need to set accurate rental prices that make sense for your local market, are affordable to your potential residents, and are in line with comparable units. Make sure you do some market research before setting competitive rental prices and see what similar properties in your area are renting for and what amenities they offer. For instance, in Santa Rosa, the average rent for an apartment is $2,224. However, rent costs vary depending on several factors, including location, the size of the property, and its benefit to potential renters.

3. Advertise Your Rental Listing Online

A well-crafted listing will get you nowhere if your residents cannot find it. It is estimated that 83% of renters use the internet to find their next rental property. You should get it in front of as many people as possible to grab the attention of your prospective renters. You can choose popular rental listing sites like Zillow, Avail, PadMapper,, Doorsteps, Trulia, and Craigslist. You can also post your rental listing on PURE Property Management’s website, which syndicates your listing to hundreds of the top market rental sites. 

4. Perfect Time To Market Your Property

Often, landlords miss out on correctly timing the ad for the rental market. During the peak rental season, like spring and summer, more residents look for and move into new homes. So you will get more residents’ interest during this time. In addition, peak rental season also means listing your property at a higher rent price than off-season. If your current lease ends during the off-season, consider extending your next lease, so it ends during the peak period to get the most leads possible.

5. Market Your Rental Listing On Social Media

Besides the popular rental listing websites, social media is another dominant tool to market your rental property and share your listing with your community and prospective residents. You can use social media sites like Facebook, YouTube, Twitter, and Instagram to showcase the best features of your property and even share a virtual tour of the unit on YouTube. You can post your well-designed listing on Facebook Marketplace or share beautiful photos of your property on Instagram. 

6. Offer A Great Resident Experience

Ensuring a great rental experience for your resident s is the final step in advertising your property. If your residents like your rental property, they can write positive reviews about it, recommend you to their friends and relatives, and even suggest a new resident when they move out. A few ways to offer a great rental experience are letting residents pay their rent through digital portals, providing an easy-to-use maintenance request system, responding to them promptly, and being respectful.

7. Partner With A Property Manager

The easiest way to advertise your rental unit is to leave it to professional property managers. PURE Property Management company has the resources and connections to effectively promote all kinds of real estate properties, whether residential or commercial. 

Marketing StrategyWe can easily collaborate with local vendors to prepare your unit for listings and showings. In addition, we are familiar with the Santa Rosa local market and know which marketing strategies work best here. So, if you’re looking for a promising way to fill your vacancies in less time, you should consider hiring a property management company, like PURE Property Management.

For more information, connect with us!