Property Management Santa Rosa2025-06-13T19:06:09+00:00
For Investors

Property Management in Santa Rosa, CA

Own Smarter in Santa Rosa. With PURE's Proven Track Record and Cutting-Edge Proptech, You'll Experience a Property Management Revolution. Invest with Confidence. Choose PURE.

North Bay and Santa Rosa

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PURE Property Management Investor

Own Smart. Invest Smarter. PURE: Santa Rosa’s Property Management Experts.

From pricing to compliance, maintenance to resident support—PURE handles every part of rental property management in Santa Rosa so you can focus on growing your investment.

Focus on Your Goals. We Handle the Details.

Stop managing the day-to-day. Start managing the benefits. PURE offers Santa Rosa property management that’s streamlined, tech-enabled, and focused on maximizing value at every turn.

Property Expertise. PURE Results. Santa Rosa CA

PURE Property Management has served investors across Santa Rosa CA for over 53 years. We combine 2,000+ years of collective experience with cutting-edge proptech to deliver simple, satisfying property management solutions. Nationwide, we’re trusted by over 25,000 clients who endorse us with over 13,000 5-star reviews on Google. Whether you’re a seasoned investor with a growing portfolio or a new landlord seeking a trusted partner, PURE empowers you to achieve your real estate goals.

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Innovative Proptech

Harnessing high-tech for property management we have simplified and streamlined our processes and deliver efficient and satisfying experiences.

Informed Intelligence

Local knowledge, national standards—with local experts across all states we are servicing, our team offers the best of both worlds.

Tailored Investor Services

From financial oversight to resident engagement, our services are designed to maximize the value of your real estate assets while building trust and confidence.

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PURE Property Management North Bay – Prices & Fees

Full Service Management

Book an appointment to receive a customized quote

50% 1st Month Rent Leasing & Placement Fee

  • Market Rent Price Analysis
  • Property Inspection Review
  • Property Listing Photos
  • Property Advertising & Listing Network Distribution
  • Finding and Screening Residents
  • Screening of All Animals
  • Lease Preparation
  • Legal Compliance
  • Move-in and Move-Out Inspections
  • Electronic Deposits of Monthly Distribution
  • Convenient Rent Payment via Resident Portal
  • Property Accounting and Reporting
  • Property Maintenance & Vendor Coordination / Management
  • Property Evaluations
  • Owner and Resident Portals
  • 24/7 Maintenance Emergency Hotline
  • Resident Benefit Package
  • Security Deposit Waiver Program

Every investment property is different. Book an appointment to get a full-service management quote customized to your needs.

Resident Placement Only

50% 1st Month Rent Leasing & Placement Fee

  • Market Rent Price Analysis
  • Property Inspection Review
  • Property Listing Photos
  • Property Advertising & Listing Network Distribution
  • Finding and Screening Residents
  • Screening of All Animals
  • Lease Preparation
  • Legal Compliance

Every investment property is different. Book an appointment to get a quote customized to your needs.

PURE Property Management Team Member in Home

Experience the PURE Difference in Santa Rosa Property Management

Our edge comes from our extensive experience—2,000+ years combined, managing over 25,000 properties across 22 states, including premium markets. With 75+ acquisitions and a valuation surpassing $300 million, our track record speaks to our unmatched expertise and innovative approach.

Unique Approach

PURE brings innovative, tech-optimized solutions and combines them with local experience to elevate your rental income beyond traditional methods.

Technological Edge

We use advanced technology developed by seasoned fintech and AI pioneers to protect your asset effectively and consistently deliver a high ROI.

Unified, Streamlined Process

PURE’s unified, streamlined approach ensures an easy,  hassle-free management experience.

Trusted by 25,000+ Nationwide

PURE is the leader in revolutionizing property management across the country while it persistently delivers satisfying experiences for all investors.

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What Clients and Residents Across the Nation Think

Explore what our clients and residents have to say and discover the quality and attention that PURE Property Management of California brings to every interaction. Your trust is our success story.

13,000+ 5-Star
Reviews Nationwide

4.6+ Average
Rating in 2025

PURE Property Reviews
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Meet Your Local Property Management Team in Santa Rosa

Our dedicated local team brings decades of experience navigating Santa Rosa’s unique landscape. This local expertise, combined with PURE’s 2,000+ years of collective knowledge, ensures we deliver proven results for your investment.

David Carlson
David Carlson

Operations Manager
CA DRE Salesperson
#01992148

Ariel Hiatt
Ariel Hiatt

Operations Manager
CA DRE Salesperson
#02026494

Jock McNeill
Jock McNeill

Vice President
CA DRE Broker Associate
#01297788

Keith T. Becker
Keith T. Becker

Director of PM Compliance & Education
CA DRE Broker Associate
#01201067

Aislyn Hernandez
Aislyn Hernandez

Assistant Property Manager

Alexa Macias Lopez
Alexa Macias Lopez

Assistant Property Manager

Ali Centofante
Ali Centofante

Assistant Property Manager

Amy Jackson
Amy Jackson

Senior Property Manager
CA DRE Salesperson
#02063313

Ana Del Valle
Ana Del Valle

Administrative Assistant

April Manuel
April Manuel

Property Manager
CA DRE Salesperson
#02133642

Briana Stelmaszczyk
Briana Stelmaszczyk

Assistant Property Manager

Carole Cunnington
Carole Cunnington

Property Manager
CA DRE Salesperson
#01437081

Diana Perez
Diana Perez

Accountant

Diana Ruiz
Diana Ruiz

Operations Assistant

Dwight Waters
Dwight Waters

Assistant Property Manager

Emilee Pilisdorf
Emilee Pilisdorf

Assistant Property Manager

Glen Rocco
Glen Rocco

Field Technician

Hanne Buffalo
Hanna Buffalo

Senior Client Advisor
CA DRE Salesperson
#02126795

Ihvan Manilag

Administrative Assistant

Jason Hackathorn

On-site Maintenance Supervisor 

Katie O_Brien
Katie O’Brien

Senior Property Manager
CA DRE Salesperson
#02140285

Kia De Borja

Administrative Assistant

Kyle Rockey
Kyle Rockey

On-site Property Manager
CA DRE Salesperson
#02249997

Laura Taylor
Laura Taylor

Property Manager
CA DRE Salesperson
#02145056

Lisa Martin
Lisa Martin

Property Manager

Madison Davis
Madison Davis

Property Manager
CA DRE Salesperson
#02172515

Maila Catayas

Administrative Assistant

Maria Rodriguez Cruz
Maria Rodriguez Cruz

Office Administrator

Marta Tagaytay
Marta Dagondon Tagaytay

Accountant

Nicki Teldeschi
Nicki Teldeschi

Property Manager

Nicole Burns
Nicole Burns

Accountant

Paola Gonzalez
Paola Gonzalez

Operations Assistant

Phyllis Maurer
Phyllis Maurer

Accounting

Rick Genstil
Rick Genstil

Commercial Property Manager
CA DRE Salesperson
#00979079

Sean O_Leary
Sean O’Leary

Property Manager
CA DRE Broker Associate
#01430115

Steven Sivori
Steven Sivori

Commercial Assistant Property Manager

Viviana Nunez
Viviana Nunez

Property Manager

Pure Team Member
William Flynn

Field Support Specialist

PURE Property Management of California

1101 College Avenue Ste 140
Santa Rosa, CA 95404

Office Hours: Monday-Friday 9:00 am – 5:00 pm
By Appointment Only

Phone: 707-524-8380
Email: northbay@purepm.co

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Understanding the Local Market: Real Estate Investing in Santa Rosa

Santa Rosa’s housing market in early 2025 demonstrates modest growth. The average home value is $733,011, reflecting a 0.2% increase year-over-year, with homes going pending in around 16 days . The median sold price stands at $743,920, up 1.2% from the previous year, indicating a stable market . With 330 active listings and 135 new ones as of March 2025, inventory levels are rising, offering more options for buyers.​
Santa Rosa combines urban amenities with natural beauty. Visitors can explore the Charles M. Schulz Museum, enjoy performances at the Luther Burbank Center for the Arts, or sample local brews at award-winning breweries. The city’s parks and proximity to wine country enhance its appeal.
For rental investors, Santa Rosa presents promising opportunities. The average rent is $2,372, with neighborhoods like Fairway View Estates commanding higher rates. The city’s growing population and demand for housing suggest potential for steady rental income and property appreciation. Investors can capitalize on the market’s stability and the area’s appeal to both long-term residents and tourists.
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Ready to Experience PURE Results in Santa Rosa?

Invest Smarter. Live Easier. Choose PURE.

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FAQs

Have questions about Santa Rosa property management? Browse our comprehensive FAQ section or contact our team for personalized assistance.

Do monthly payments in the Security Deposit Waiver Program contribute to a reserve balance?2025-05-20T22:24:36+00:00

No, the payments do not contribute to a reserve balance.

What is the Security Deposit Waiver Program?2025-05-20T22:23:46+00:00

It’s an alternative to a traditional security deposit for residents to make small, non-refundable monthly payments.

What is a Traditional Security Deposit?2025-05-20T22:06:54+00:00

A traditional security deposit is a one-time payment at move-in, held in an account during the lease term, and refunded if there’s no balance due at the end of the residency.

What security deposit options does PURE provide to residents?2025-05-20T22:04:51+00:00

PURE provides two options for residents: a Traditional Security Deposit and the Security Deposit Waiver Program.

What is the Resident Benefit Package (RBP)?2025-05-20T22:03:30+00:00

The Resident Benefit Package is a one-stop solution for residents that includes services to meet lease requirements and rewards residents. It provides convenience and peace of mind with a range of services and benefits, making the rental experience more convenient and stress-free, which increases resident loyalty.

How does PURE handle property maintenance?2025-05-20T22:26:28+00:00

Our in-house maintenance department dispatches service vendors for routine maintenance. Maintenance dispatchers are on call during after-hours, weekends and holidays for maintenance emergencies.

Your Partner in Success

PURE Property Management understands the unique opportunities and challenges that come with rental property investments in Santa Rosa, CA. Our expert property management team in Santa Rosa, CA can help you navigate the local market, find quality residents, and maximize your return on investment. Whether you’re a seasoned investor or exploring rental property for the first time, trust PURE Property Management to be your partner in success.

PURE Property Management with Residents
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