
Own Smart. Invest Smarter. PURE: Santa Rosa’s Property Management Experts.
From pricing to compliance, maintenance to resident support—PURE handles every part of rental property management in Santa Rosa so you can focus on growing your investment.
Areas We Serve:
Focus on Your Goals. We Handle the Details.
Stop managing the day-to-day. Start managing the benefits. PURE offers Santa Rosa property management that’s streamlined, tech-enabled, and focused on maximizing value at every turn.
Property Expertise. PURE Results. Santa Rosa CA
PURE Property Management has served investors across Santa Rosa CA for over 53 years. We combine 2,000+ years of collective experience with cutting-edge proptech to deliver simple, satisfying property management solutions. Nationwide, we’re trusted by over 25,000 clients who endorse us with over 13,000 5-star reviews on Google. Whether you’re a seasoned investor with a growing portfolio or a new landlord seeking a trusted partner, PURE empowers you to achieve your real estate goals.

Innovative Proptech
Harnessing high-tech for property management we have simplified and streamlined our processes and deliver efficient and satisfying experiences.
Informed Intelligence
Local knowledge, national standards—with local experts across all states we are servicing, our team offers the best of both worlds.
Tailored Investor Services
From financial oversight to resident engagement, our services are designed to maximize the value of your real estate assets while building trust and confidence.
PURE Property Management North Bay – Prices & Fees

Experience the PURE Difference in Santa Rosa Property Management
Our edge comes from our extensive experience—2,000+ years combined, managing over 25,000 properties across 22 states, including premium markets. With 75+ acquisitions and a valuation surpassing $300 million, our track record speaks to our unmatched expertise and innovative approach.
Unique Approach
PURE brings innovative, tech-optimized solutions and combines them with local experience to elevate your rental income beyond traditional methods.
Technological Edge
We use advanced technology developed by seasoned fintech and AI pioneers to protect your asset effectively and consistently deliver a high ROI.
Unified, Streamlined Process
PURE’s unified, streamlined approach ensures an easy, hassle-free management experience.
Trusted by 25,000+ Nationwide
PURE is the leader in revolutionizing property management across the country while it persistently delivers satisfying experiences for all investors.
What Clients and Residents Across the Nation Think
Explore what our clients and residents have to say and discover the quality and attention that PURE Property Management of California brings to every interaction. Your trust is our success story.
13,000+ 5-Star
Reviews Nationwide
4.6+ Average
Rating in 2025
Meet Your Local Property Management Team in Santa Rosa
Our dedicated local team brings decades of experience navigating Santa Rosa’s unique landscape. This local expertise, combined with PURE’s 2,000+ years of collective knowledge, ensures we deliver proven results for your investment.

David Carlson
Operations Manager
CA DRE Salesperson
#01992148

Ariel Hiatt
Operations Manager
CA DRE Salesperson
#02026494

Jock McNeill
Vice President
CA DRE Broker Associate
#01297788
Keith T. Becker
Director of PM Compliance & Education
CA DRE Broker Associate
#01201067

Aislyn Hernandez
Assistant Property Manager

Alexa Macias Lopez
Assistant Property Manager

Ali Centofante
Assistant Property Manager

Amy Jackson
Senior Property Manager
CA DRE Salesperson
#02063313

Ana Del Valle
Administrative Assistant

April Manuel
Property Manager
CA DRE Salesperson
#02133642

Briana Stelmaszczyk
Assistant Property Manager

Carole Cunnington
Property Manager
CA DRE Salesperson
#01437081

Diana Perez
Accountant

Diana Ruiz
Operations Assistant

Dwight Waters
Assistant Property Manager

Emilee Pilisdorf
Assistant Property Manager

Glen Rocco
Field Technician

Hanna Buffalo
Senior Client Advisor
CA DRE Salesperson
#02126795

Ihvan Manilag
Administrative Assistant

Jason Hackathorn
On-site Maintenance Supervisor

Katie O’Brien
Senior Property Manager
CA DRE Salesperson
#02140285

Kia De Borja
Administrative Assistant

Kyle Rockey
On-site Property Manager
CA DRE Salesperson
#02249997

Laura Taylor
Property Manager
CA DRE Salesperson
#02145056

Lisa Martin
Property Manager

Madison Davis
Property Manager
CA DRE Salesperson
#02172515

Maila Catayas
Administrative Assistant
Maria Rodriguez Cruz
Office Administrator

Marta Dagondon Tagaytay
Accountant

Nicki Teldeschi
Property Manager
Nicole Burns
Accountant

Paola Gonzalez
Operations Assistant

Phyllis Maurer
Accounting

Rick Genstil
Commercial Property Manager
CA DRE Salesperson
#00979079

Sean O’Leary
Property Manager
CA DRE Broker Associate
#01430115

Steven Sivori
Commercial Assistant Property Manager

Viviana Nunez
Property Manager
William Flynn
Field Support Specialist
PURE Property Management of California
1101 College Avenue Ste 140
Santa Rosa, CA 95404
Office Hours: Monday-Friday 9:00 am – 5:00 pm
By Appointment Only
Phone: 707-524-8380
Email: northbay@purepm.co
Understanding the Local Market: Real Estate Investing in Santa Rosa
Your Partner in Success
PURE Property Management understands the unique opportunities and challenges that come with rental property investments in Santa Rosa, CA. Our expert property management team in Santa Rosa, CA can help you navigate the local market, find quality residents, and maximize your return on investment. Whether you’re a seasoned investor or exploring rental property for the first time, trust PURE Property Management to be your partner in success.
