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Santa Rosa Property Management

Better Business. Better Housing.

Sonoma County Property Management That’s Above And Beyond

Expert Property Management for Sonoma, Santa Rosa, Cloverdale, Rohnert Park and the Surrounding Areas

PURE Property Management is committed to going above and beyond general Santa Rosa property management services. We aim to provide better housing to better tenants. We want to deliver a superior investment experience based upon trust, value, and peace of mind.

We think owners, investors, landlords, and tenants deserve to benefit from our experience in the local Santa Rosa market, as well as our industry knowledge and our wealth of tools and resources. Our team is talented, committed, and looking forward to working with you. 

Our goal is to provide you with an open and approachable team of property managers and investment property professionals. We want to provide your tenants with a safe, happy, and pleasant place to live. 

PURE Property Management works in Santa Rosa and the surrounding neighborhoods, bringing high quality property management to investors, owners, and tenants.

Providing Peace of Mind for Santa Rosa Owners

At PURE Property Management, we don’t think you should be worrying about late rent payments, pet damage, and lease violations. Instead, we want you to leave all the hassles and headaches that come with investment property ownership to us. We can provide the risk management you need, and help you earn more and spend less on your investment, whether it’s one property or an entire portfolio. It pays to work with the best in Santa Rosa property management.

First, We Find Highly Qualified Tenants

We know that to have a great investment experience, you need great tenants. 

It’s why we’re so careful when it comes to placing tenants. We want to invest in residents who are forthcoming, accountable, and certain to care for your property. Our tenant screening process begins with the way we market your property. It relies on our commitment to customer service. We find the best potential residents, we screen them systematically, and we work hard to retain them once they’re in place.

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Our team handles the leasing process and the collection of move-in funds. We do a thorough inspection to document the condition of your property before a tenant moves in.

There’s nothing for you to worry about.

Then, We Provide Full-Service Management

After we have successfully moved your tenant into their new Santa Rosa home, we handle everything related to the daily operations of your investment. That may include collecting rent and responding to emergencies. It may mean coordinating with vendors to deliver routine repairs or making sure you understand your latest financial statement.

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You can expect your PURE Property Management team to enforce the lease, respond to questions, and make sure your home is in excellent condition before, during, and after any tenancy.  

You won’t have to worry about anything because we’re on top of it.

Managing rental homes in Santa Rosa and the surrounding neighborhoods.

Innovative Technology and Online Portals

We invest in the best property management software and technology because we know it helps us manage your home more effectively and more efficiently. We automate whatever we can to keep our systems consistent and accountable. Everything is transparent, and we invite you to log onto your portal to view statements and reports, review lease, or check in on maintenance invoices. Tenants can pay online through their own portal, and we deposit your payments with an ACH transfer, getting you paid sooner.

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Maintenance requests are made online as well, so we have a written record of what was needed and what was done. Our commitment to innovative technology helps with everything from marketing to application processing to communication.

We help owners throughout zip codes 95401, 95402, 95403, 95404, 95405, 95406, 95407, 95409, and 95472.

I just wanted to take a moment to express my gratitude for having Michele as a property manger. I have had such a positive experience with her from the day we called to set an appointment to see an apartment here at gaslight. She has always quickly responded to any issues we have had. We had an issue with the carpet that was very quickly repaired, and then, today, with our garbage disposal, which was repaired immediately. I think she is doing a great job, and I feel that she really cares about the tenants here.

Lee Anna C.

Certified Professionals to Manage Your Investment Property

Designated by the National Association of Residential Property Managers (NARPM)

We serve Cloverdale, Healdsburg, Rincon Valley, Rohnert Park, Santa Rosa, Sebastopol, Sonoma, Windsor, Ukiah, San Francisco and the surrounding areas.

PURE Property Management is Designated by the National Association of Residential Property Managers (NARPM)

Your home is in good hands when it’s managed by PURE Property Management. We know that real estate investing is usually an opportune chance to build wealth and establish some financial security. But, it also comes with risk. 

At PURE Property Management, we value our ability to help you navigate those risks and provide you with a worry-free Santa Rosa property management experience. We invest heavily in staff education. Our broker achieved the highest NARPM certification of Master Property Manager (MPM), and three members of our staff have achieved, or are working towards, their Residential Management Professional (RMP) designations. These designations give us the competence and confidence to operate at the highest level possible.

Your property is in good hands with the Alliance team behind you.

A silver seal from the National Association of Residential Property Managers certifying PURE Property Management as Residential Management Professionals with over 84 hours of education and 100 Years of combined experience in Sonoma County Property Management

Protecting and managing your largest asset is our number one job. PURE Property Management has been serving our community since 1999 and we are committed to our craft.

Jock McNeill, MPM, RPM
Broker Owner
PURE Property Management

A gold seal from the National Association of Residential Property Managers certifying PURE Property Management as Master Property Managers with over 200 hours of education and 500 Years of combined experience in Sonoma County Property Management

We Can Find Your Next Santa Rosa Rental Home


Tenants can use the treasure of resources and assistance we provide. As your property managers, we’ll help you locate a new rental home that matches all your needs and desires. We’ll work within your budget and talk about your favorite neighborhoods. We have a number of Santa Rosa rental homes available, and we’d love to help you move through the showing and application process.

Current Tenants 

Our current tenants can use our secure and convenient Online Tenant Portal to make rent payments, submit a service request, and access forms such as the Notice of Intent to Vacate. You’ll also find some useful information on emergencies and a list of phone numbers you might need for utility companies and schools.

Future Tenants

Check out our sample rental agreement and take a look at the application guidelines so you’ll know what we look for during the screening process. We are here to answer any of your questions and provide you with any information you might need on a specific property or how to complete the application.

Effective Cash Flow Management for Property Investors

With the current state of the real estate market, there’s no doubt that investing in properties is one of the most lucrative ventures available right now. But to get a high ROI (return on investment) and a substantial profit, you need to find the right Sonoma property...

Maintenance and Repairs: How to Keep Your Rental in Top Shape

Maintenance and repairs are critical to several important outcomes that you desire for your rental property. Timely repairs will protect the condition of your asset, allow your investment property to grow in value, and contribute to retaining your best residents. ...

How Technology Can Benefit Rental Property Landlords

As a Santa Rosa landlord, you may need to oversee multiple tasks. You have to handle everything from keeping up with the critical documents and marketing your properties to finding quality residents and helping them move in. Doing everything by yourself may sometimes...

Property Investing as a Business: Understanding Key Financial Metrics

Investing in rental property makes you a small business owner. Whether you’re renting out just one home that you previously lived in yourself or you have an entire portfolio of diverse properties, you’re running a business, and you need to think about it that way. ...

Property Management Best Practices: Lessons From Industry Experts

Property management is more challenging than it may seem. It’s more than just collecting rent and taking care of maintenance issues. It’s also about providing an excellent experience for your residents and protecting the value of your investment. Effectively managing...

5 Ways to Improve the Curb Appeal of Your Rental Property

As a Santa Rosa landlord, you might consider doing a few things to increase the desirability of your rental property. Boosting its curb appeal is one of the easiest ways to make your rental more appealing and ensure high property value. If your house exudes a fresh...
The cover of the free ebook you can get from PURE Property Management, containing useful advice pertaining to Sonoma County Property Management

If You’re a Future Landlord, We Can Help You

We serve owners in all of Sonoma County, including Santa Rosa, Cloverdale, Rohnert and elsewhere in wine country.

If you’re thinking about becoming a landlord, or you’ve found yourself with a home to rent out and you’re not sure how to do it, we’ve got some basics for you. Check out our free eBook, “Making the Most of Your Rental Property: Advice from Professional Property Managers”.

Contact Our Sonoma County Property Management Team

A large white modern kitchen, like one you might find in a property managed by Alliance for Sonoma County Property Management

Serving Santa Rosa

For over 75 years, we have been providing high quality rental management services for owners and investors in the Santa Rosa community and its local neighborhoods. Our reputation for excellence is well-earned, and we are the local leaders when it comes to expertly managing your investment home. The experience we’ve gathered in the local market allows us to price your home correctly, lease it quickly, and successfully manage its excellent performance.

We are very happy to finally be managed by you guys and have been very pleased with your response time and the seriousness that you take toward the health of the property for not only us, but the new owners. We are happy that we feel that you treat both parties equally as your customers.

Libby S.

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North Bay Office

1101 College Avenue Suite 140
Santa Rosa, CA 95404
(707) 524-8380
CA DRE #02124826